We finally launched our little online shop on Monday, March 7th at 9:00 a.m. and we breathed a big sigh of relief! And over the past couple days we've taken some time to reflect on all the work that got us here, and to think about all the steps we need to take to get our business to where we want it to be. It's been a whirlwind, taking a full year to create the website and all the content for the Indiegogo, launching it, and seeing what would happen. While we didn't make our full goal, we were still overwhelmed by the amount of support shown by our friends, family, and followers alike. Sending off all the physical prizes went extremely smoothly - one of our contributors said it was the quickest they'd ever received a reward from a crowdfunding campaign!
And now, as we deliver the first of the prizes that are connected to the actual shop, it's so fun to see which products our customers are getting excited about. Over the coming months we have a lot of shop updates planned, from restocks and additional colorways from our first carefully chosen dyers, to some special sock blanks we will dye in-house, as well as more tools in addition to the beautiful yarn bowls we chose from Ceramics by Marcelle, and features such as sample cards and swatch photos. We've been busy writing patterns too, and prototyping them, and soon they'll be worked up in yarns we carry and posted for everyone to enjoy.
We've also been looking into locations for our brick-and-mortar all over Oakland, and likewise into many different funding sources, and everything is set to come together when the time is right. Until then we're rolling all we can back into the shop's website to help it grow. If you haven't joined our mailing list yet, you can do so by clicking here, and you'll get periodic updates about new yarns, new patterns, shop developments, and exclusive coupons just for our subscribers! Thanks again for following along with us on this exciting journey, and stay tuned!